It aint... Looks like the reason I've been having such poor reception is because the antenna is actually being held to ground. So it turns out that any reception has actually been the result of a bad thing. Keeping positive though. I am going to say it's something to do with the impedance at RF being not = to 0 ohms.
So over the course of the week keep an eye out for how I fix this problem with too much grounding as opposed to my original theory of not enough.